Purpose, Scope and
Mission

Purpose
SeedufyTech was created out of the need to showcase African Tech Talents, Inventions and Founders to the outer World.

Scope
SeedufyTech delivers well researched, accurate, engaging, and impactful content on Global & Africa’s dynamic tech ecosystem. Through thoughtful reporting and accurate storytelling, we aim to inform, inspire, and empower our diverse audience, including tech founders, enthusiasts, entrepreneurs, industry professionals, and policymakers.

Mission
Our Mission is to show Africa’s Biggest Tech Inventions, Founders, Stories to World and show Global Tech Inventions/Founders, Stories to Africa. We believe that by doing this, we can help to close the huge technological gap that exists be Africa and many Developed Tech Economics around the World.

Our Policies
This policy applies to all of  our contributors, interns, staff writers, editors, and freelance contributors. It sets clear guidelines for maintaining unbiased accuracy, excellence, fairness, and consistency in all editorial outputs. Every team member is expected to adhere to the policy to uphold SeedufyTech’s operational credibility and reputation.

Ethical Standards and Legal Compliance

Ethical Standards:
SeedufyTech is highly committed to maintaining the highest ethical standards in its journalism.

Accuracy and Honesty:
Our Reporters and Contributors must verify facts rigorously to ensure all content is factual, complete, and void of Misleading claims.
Our reporters are cautioned to avoid speculation while Personal Proffesonal Opinions and analysis-based articles are clearly labelled.

Fairness and Balance:
Our Reporters and Contributors consult various sources and seek out rounded information to provide balanced coverage without legitimising harmful or false viewpoints.
Our Reporters and Contributors ensure that articles reflect objective reporting and responsible sourcing.

Plagiarism and Attribution:
SeedufyTech properly credits all sources, quotes, paraphrased ideas, and visuals.
Reporters and Contributors must ensure originality in their work while citing sources appropriately.

Professional Conduct:
Our Reporters and Contributors are Proffesonals Certified in their respective fields of authorship and they must approach all interviews and engagements respectfully, adhering to international journalistic ethics.

Legal Compliance:
SeedufyTech operates in adherence to African, and International Media Laws, ensuring strict compliance across jurisdictions.

African Media Laws:
SeedufyTech adheres to the Access to Information (ATI) Laws: Progressive in 29 countries including South Africa Promotion of Access to Information Act, Nigeria FOI Act, Kenya Access to Information Act, Tanzania ATI Act 2016, Rwanda Law No. 04/2013 etc. These Laws promote transparency when sourcing sensitive materials.

International Media Reporting Laws:
SeedufyTech adheres to the following international Media Reporting Laws.

• Universal Declaration of Human Rights (UDHR) Article 19 and International Covenant on Civil and Political Rights (ICCPR) Article 19: Protecting freedom to seek, receive, and impart information and ideas through any media, including digital/tech platforms.

• EU General Data Protection Regulation (GDPR, 2018): Extraterritorial reach. Strict rules on processing personal data, with a “journalistic exemption” (Article 85) allowing flexibility for public interest reporting, but requires balancing with data subject rights.

• EU Digital Services Act (DSA, 2022):  Requires transparency in content moderation, advertising, algorithmic recommender systems, and risk assessments.

Defamation:
SeedufyTech refrains from publishing sensitive statements that could unjustifiably harm reputations. All claims made must be backed by verified evidence inform of external links to pages or documents.

Privacy Protection:
SeedufyTech utmostly safeguards all personal information unless sharing aligns with public interest and adheres to legal requirements. We take pride in our viewers and we will never release viewers personal information for any reason whatsoever.

Copyright and Fair Use:
SeedufyTech uses only authorised or original content, including images and data.

Editorial Independence:
SeedufyTech maintains its editorial independence and integrity by operating separately from the business. Final decisions on editorial comes from within our news department

Separation of Content:
SeedufyTech maintains clear boundaries between editorial, advertorials, and sponsored material.

Conflict of Interest:
Professional affiliations, financial ties, or personal relationships that may influence coverage must be disclosed to an editorial manager.

Where relevant, reporters and contributors will make conflicts of interest known in editorial output.
Reporters and contributors must follow standard journalistic processes when reporting on businesses that fund SeedufyTech’s journalism. Reporters and contributors must strive to maintain professional relationships with sources to avoid any real or perceived appearances of conflict, or influence in their work.

Safeguards:
Sources do not preview entire articles before publication.
Editorial decision-making remains unaffected by advertisers or external stakeholders.

Accuracy and Accountability
Fact-Checking Protocols:
Our reporters, contributors, and editors verify all claims using primary and credible secondary sources.
SeedufyTech cross-checks financial and statistical data with published reports or filings for accuracy and reliability.

Corrections Policy:
SeedufyTech admits to factual errors which are promptly and transparently corrected across platforms. If you notice any errors in our coverage, kindly send an email to Editor@SeedufyTech.com

Retractions:
SeedufyTech will make a retraction only when significant errors, ethical breaches, or falsehoods have been committed.

Retractions must be approved by head editors and accompanied by public communication to address reasons for retraction and steps taken to prevent future occurrences.

Inclusivity and Representation
Language:
SeedufyTech employs gender-neutral, culturally sensitive, and inclusive language on all our platforms.

Local Voices:
SeedufyTech amplifies the voices of African, founders, innovators, leaders and grassroots contributors.

Avoiding Stereotypes:
SeedufyTech exists to light the path into Africa’s Technological future and frames technology stories to focus on innovation, potential, and solutions, rather than reinforcing negative narratives.

Request for Comment:
Fair Opportunity: Subjects of critical or potentially reputationally damaging content are given a fair chance to respond. The standard timeframe for replies is 48 hours, with exceptions for urgent or breaking stories where a minimum of 24 hours may be provided.

Extensions: If the subject requests an extension due to valid reasons (e.g., legal consultation), up to 72 hours may be granted, at the discretion of the editorial team.

Documentation: All requests for comment must be documented, including the time the request was sent and any follow-up attempts.

Transparency in Coverage: If no response is received within the set timeframe, this must be explicitly noted in the published content. For example, “The organisation did not respond to our request for comment by the time of publication.”

Duty of Care for Vulnerable Sources
Identifying Vulnerability:
Reporters and contributors assess sources’ vulnerability based on factors such as age, trauma, legal status, socioeconomic conditions, or societal marginalisation.

Informed Consent:
Reporters and contributors clearly explain the purpose of the interview and how their statements will be used. They must ensure the source understands the potential consequences of publication.

Anonymity and Protection:
Sources should be offered anonymity or pseudonyms when necessary to shield them from harm, stigma, or retaliation.

Trauma-Informed Approach:
Reporters and contributors must approach interviews with empathy and sensitivity, avoiding intrusive or triggering questions. We allow the source to dictate the pace and depth of the discussion.

Follow-Up Support:
After publication, reporters and contributors can maintain an open line for vulnerable sources to address concerns or request further protections.

Minimising Harm:
SeedufyTech avoids sensationalising or exploiting vulnerable sources’ stories for clicks or views. We focus on the broader societal impact of their experiences.

Legal and Ethical Compliance:
SeedufyTech adheres to laws protecting vulnerable individuals, such as privacy regulations and child protection laws.

Training and Awareness:
SeedufyTech provides regular training for contributors on handling vulnerable sources with care and empathy.

AI Use
AI Content:
SeedufyTech strictly adheres to Google’s policy on AI Use for Media and Journalistic purposes as contained here.

SeedufyTech Reporters and contributors can use AI tools only for supplementary journalistic purposes (Brainstorming, Facts checking etc.), not as replacements for original reporting.

Our Articles are produced 80% personal professional write ups and 20% sources with functional external reference links embedded.

Reporters and contributors must clearly label images or visuals created using generative AI tools.

Adherence to International Best Practices
Global Ethics:
SeedufyTech’s journalistic processes are constantly being shaped to align with global best practices for fairness, accuracy, transparency, and inclusivity.

Policy Updates
Regular Reviews:
This policy document is subject to review to adapt to changes in media laws, audience needs, and technological developments.