What if people could discover your business, learn about your products and even ask questions about your services without leaving ChatGPT?
OpenAI is taking another step towards making ChatGPT a platform where people can discover and interact with businesses.
On Tuesday, the company announced a new feature called Business Hub, designed to give businesses more control over how they appear and interact with users on ChatGPT.
For years, business owners have watched customers shift their daily habits from typing keywords into traditional search engines to asking AI assistants for direct product recommendations, service providers, and local answers.
Until now, brands had very little control over how ChatGPT described them, what links it shared, or how often their website got mentioned. With this beta launch, you can finally verify your domain, feed accurate data straight to OpenAI, and track how many people actually click through to your site.
If you run a website, a blog, a service company, or an e-commerce store, getting your site listed early gives you a massive head start. Here is everything you need to know about how ChatGPT Business Hub works, why it matters for your traffic, and the exact steps to submit your website right now.
How does it work?
Think of it like your Google Business Profile. Businesses can create profiles where they verify and update important information about their products and services. This makes it easier for ChatGPT users to find accurate information about a business. The feature is currently in beta.
But there is More!
Eligible businesses will also have the opportunity to create their own specialized business agent. This means ChatGPT users can ask questions directly about a company’s products, services and other business-related information.
For example, someone looking for a training academy could ask questions about the courses offered, available certifications or the services provided by a particular academy.
OpenAI also wants businesses to understand how people discover and interact with them on ChatGPT.
This is where the analytics feature comes in.
Similar to Google Analytics, Business Hub will provide businesses with insights into how users engage with their profiles. These include profile views, business mentions, website clicks and other engagement metrics.
According to OpenAI, this announcement is an early step towards bringing businesses more deeply into ChatGPT.
What does this Mean for Businesses?
People are increasingly using AI tools to research products, compare services and make purchasing decisions. With Business Hub, businesses may have another opportunity to improve their visibility and connect with potential customers directly through AI.
It also raises an important question: as more people turn to ChatGPT to discover businesses, how prepared is your business to be found?
